Apr 17, 2014

Strategic Planning Roundtables

Start Mapping Your Firm’s Strategic Plan Today!
Increasing sales, entering a new market, strategic branding initiatives – All firms need a roadmap to set and achieve long-term goals like these. Strategic planning is the key to defining where your firm is now and where it wants to be in five years. Join five SMPS Wisconsin members who have been through this process as they lead roundtables covering five important steps for achieving strategic planning success.

Strategic Planning Steps & Moderators include:Register-button-dk-blue3-150x54

  • Internal and external research and analysis: getting a clear picture
    – Amber Burke, K. Singh and Associates
  • The decision-making process: developing consensus on the firm’s direction and initiatives
    - Barbara Jahncke, Kahler Slater
  • Organizational strategy and communication: aligning resources with the firm’s direction
    - Kevin Hickman, JP Cullen
  • Implementation: translating broad corporate goals into day-to-day actions
    - Maddy Tarbox, VJS
  • Evaluation/Results: Leading to sustainable competitive advantages
    - Jenny Basile, HGA

7:45 am Check-in and networking
8:00 – 10:15 am Breakfast and program
(Please note program has been extended to allow attendees to visit all 5 roundtables)

Holiday Inn (Behind the Machine Shed)
N14 W24140 Tower Place, Pewaukee, WI 53072

$35 for SMPS Wisconsin members / $60 for non-members

Registration closes end of day Tuesday, April 15.

Combined Headshots-Logos - Copy Strategic Planning RoundtableModerators

Amber Burke has more than 18 years of multifaceted experience within the field of marketing and business development in the A/E/C Industry. As a marketing professional for Symbiont, Amber is responsible for strategic planning, lead tracking, and the collaboration with numerous proposal and presentation production teams, managing multiple priorities while meeting critical deadlines.

Barbara Jahncke is an associate and marketing strategist for Kahler Slater, a global architecture and design enterprise. She plays an important role in leading strategic planning for the firm. She also leads business and marketing planning for the firm’s business environments and environmental branding teams. She has been an active member on the SMPS Wisconsin board of directors for several years and currently holds the position of Vice President/President-Elect.

Kevin Hickman, CPSM, is a 15-year veteran of the A/E/C industry. As Director of Business Development for J.P. Cullen, Kevin focuses on growing the firm’s K-12, Higher Education, Healthcare, Commercial, Industrial and Historic Restoration Markets. Kevin is a recognized industry expert in referendum planning and execution for both K-12 and Technical College clients, and has authored a book on the subject, which is utilized by School Districts around Wisconsin. Kevin served as President of SMPS Wisconsin in 2001, was a Mentor in the SMPS Wisconsin Mentor Protégé Program in 2011, and in 2012 was a SMPS Wisconsin Forward Award Winner.

Maddy Tarbox , Vice President of Marketing, is responsible for working closely with the President and Vice President of Business Development to establish strategy, market penetration and brand alignment internally as well as externally. She is also responsible for all public relations, advertising, corporate communication programs, and client relationship management programs. VJS clients often engage Maddy’s assistance for referendum planning, public relations, marketing, neighborhood outreach and events.

Jenny Basile leads healthcare business development for HGA’s eastern region. She collaborates with Principals and Business Developers across the firm to develop strategy, track markets, initiate client relationships and position HGA to win projects. She works to understand each client’s unique needs in order to bring them the right team to deliver a well-designed and innovative solution. Jenny holds a Bachelor of Science from the University of Wisconsin-Madison and a Masters of Urban Planning from the University of Wisconsin-Milwaukee. In 2014, Jenny was honored as one of the “Forty under 40” by the Business Journal of Milwaukee.

Registration Information

Please register online with the button above. You can pay by credit card or check. Checks made payable to SMPS Wisconsin can be mailed to Tony LaShay (see registration page). Please include the title of the program and the names of all registrants. Call Amber with questions at 414-291-8840 x1159.

Register at the door the day of the event with a check for an extra $10.

Cancellations are refunded in full if received by 8 am the day before the program. No refunds will be given after this time. Call Corinne Evans with questions at 414-347-1607.

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