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		<title>The Art of Canvas</title>
		<link>http://www.smpswisconsin.org/site/?p=3849</link>
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		<pubDate>Thu, 17 May 2012 12:53:50 +0000</pubDate>
		<dc:creator>Clint Tornow, SMPS Public Relations Committee (BPI)</dc:creator>
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		<category><![CDATA[Ads]]></category>
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		<category><![CDATA[Canvas]]></category>
		<category><![CDATA[clint tornow]]></category>
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		<category><![CDATA[Frames]]></category>
		<category><![CDATA[Gallery Wrap]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Large Format Printing]]></category>
		<category><![CDATA[Logos]]></category>
		<category><![CDATA[Media]]></category>
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		<category><![CDATA[Museum Wrap]]></category>
		<category><![CDATA[Photo Restoration]]></category>
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		<category><![CDATA[printing]]></category>
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		<category><![CDATA[Signage]]></category>
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		<title>Leadership Council Discusses Brochures</title>
		<link>http://www.smpswisconsin.org/site/?p=4015</link>
		<comments>http://www.smpswisconsin.org/site/?p=4015#comments</comments>
		<pubDate>Tue, 15 May 2012 20:05:12 +0000</pubDate>
		<dc:creator>Jennifer Kraft, SMPS Director of AEC Leadership Council</dc:creator>
				<category><![CDATA[Business development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media & Social Media]]></category>
		<category><![CDATA[AEC]]></category>
		<category><![CDATA[dropbox]]></category>
		<category><![CDATA[ipad]]></category>

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		<description><![CDATA[To have a brochure or not was the focus topic of the AEC Leadership Council networking event on May 11. With the advent of websites, social media and mobile devices, is there a need any more for pre-printed brochures that are expensive and can become outdated? Each firm gave their perspective. It seems a handful are [...]]]></description>
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		<title>Awards Program Recognizes the Marketing Efforts of Members</title>
		<link>http://www.smpswisconsin.org/site/?p=3919</link>
		<comments>http://www.smpswisconsin.org/site/?p=3919#comments</comments>
		<pubDate>Mon, 14 May 2012 15:56:54 +0000</pubDate>
		<dc:creator>Kimberly D'Amato, SMPS Wisconsin Director of Awards</dc:creator>
				<category><![CDATA[Awards]]></category>
		<category><![CDATA[Media & Social Media]]></category>

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		<description><![CDATA[Thursday’s breakfast program offered something for everyone: a charitable donation, an interesting speaker, awards and the opportunity to take a look at the most effective marketing campaigns completed by members in 2011. Tony LaShay (Excel Engineering), incoming Society for Marketing Professional Services of Wisconsin chapter president, kicked off the program by distributing certificates and pins [...]]]></description>
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		<title>Market Conditions &amp; Trends</title>
		<link>http://www.smpswisconsin.org/site/?p=3856</link>
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		<pubDate>Tue, 08 May 2012 20:37:32 +0000</pubDate>
		<dc:creator>guest blogger</dc:creator>
				<category><![CDATA[Business development]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Proposals & interviews]]></category>
		<category><![CDATA[Sponsor posts]]></category>

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		<description><![CDATA[So, how did your project budgeting fare in 2011? Were you consistently within your client’s budget? Were you over budget (hope not)? Clearly pricing trends in our industry have been “challenging” for the design industry in the past few years. Competition amongst contractors is tough and their margins are slim. So what else is new? [...]]]></description>
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		<title>Social media planning</title>
		<link>http://www.smpswisconsin.org/site/?p=3842</link>
		<comments>http://www.smpswisconsin.org/site/?p=3842#comments</comments>
		<pubDate>Fri, 04 May 2012 11:14:10 +0000</pubDate>
		<dc:creator>Kary Beck, SMPS Director of Public Relations</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media & Social Media]]></category>
		<category><![CDATA[Strategic planning]]></category>
		<category><![CDATA[Mead & Hunt]]></category>

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		<description><![CDATA[Never start with the hammer Brian Lee (Revelation PR, Advertising and Social Media) and I presented a program on social media for a break-out session at the AIA Wisconsin Annual Convention on May 2. The 90-minute session focusing on business development uses for social media was attended by about 40 people from varying sized firms [...]]]></description>
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		<title>Ways to Increase YouTube Views</title>
		<link>http://www.smpswisconsin.org/site/?p=3798</link>
		<comments>http://www.smpswisconsin.org/site/?p=3798#comments</comments>
		<pubDate>Thu, 03 May 2012 14:56:25 +0000</pubDate>
		<dc:creator>Justin Juley, SMPS Immed. Past President</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media & Social Media]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[YouTube]]></category>

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		<description><![CDATA[YouTube is the #1 source of online entertainment with more than 90 million visitors per month and it’s the second largest search engine. So you&#8217;ve put a video on YouTube, but it&#8217;s not getting the number of views you anticipated? Created a channel and looking for ways to increase your reach, engage your audience and [...]]]></description>
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		<title>Tell Your Brand Story</title>
		<link>http://www.smpswisconsin.org/site/?p=3782</link>
		<comments>http://www.smpswisconsin.org/site/?p=3782#comments</comments>
		<pubDate>Tue, 01 May 2012 19:33:18 +0000</pubDate>
		<dc:creator>guest blogger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Sponsor posts]]></category>

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		<description><![CDATA[Storytelling has been around since the beginning of time. It is how we connect with one another. As humans, we crave social interaction. An authentic brand story makes your brand memorable, giving you a distinct competitive advantage in the marketplace. It brings your brand to life. When you tell your brand story, you want to [...]]]></description>
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		<title>Have we become desensitized to good writing?</title>
		<link>http://www.smpswisconsin.org/site/?p=3733</link>
		<comments>http://www.smpswisconsin.org/site/?p=3733#comments</comments>
		<pubDate>Mon, 30 Apr 2012 12:53:27 +0000</pubDate>
		<dc:creator>guest blogger</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.smpswisconsin.org/site/?p=3733</guid>
		<description><![CDATA[Awhile ago I received an email. It read, “What R ur plns 4 lunch? TTYL.” Fortunately, I was able to break the “code.” It’s what most of us now recognize as texting “language.” Call me old-fashioned, but when did we become so lazy that we can’t type an “a” or an “e” to spell “are,” [...]]]></description>
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		<title>Marketing the Sustainable Process</title>
		<link>http://www.smpswisconsin.org/site/?p=3730</link>
		<comments>http://www.smpswisconsin.org/site/?p=3730#comments</comments>
		<pubDate>Thu, 26 Apr 2012 19:38:07 +0000</pubDate>
		<dc:creator>Jennifer Kraft, SMPS Director of AEC Leadership Council</dc:creator>
				<category><![CDATA[Business development]]></category>
		<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Members of the AEC community gathered together to listen to “Marketing the Sustainable Process” by Frank Falsetti, LEED AP of Hunzinger Construction Company last Thursday at Country Springs hotel in Pewaukee. Frank started out by polling the audience on what we expected. Questions around the room were: “How do we help clients market their LEED [...]]]></description>
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		<title>Member Spotlight: Jennifer Kraft (GRAEF)</title>
		<link>http://www.smpswisconsin.org/site/?p=3755</link>
		<comments>http://www.smpswisconsin.org/site/?p=3755#comments</comments>
		<pubDate>Thu, 26 Apr 2012 12:38:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Member Spotlight]]></category>

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		<description><![CDATA[Basic biography Jennifer Kraft, CPSM, Corporate Marketing Manager at GRAEF  @_GRAEF_ In the AEC business – 8 years; in marketing – 10 years; and SMPS member since November 2005 I’ve been married to Jesse for seven years and we have one daughter Ariel, who is 5. We have two cats who are brothers, Splash and Thunder. We [...]]]></description>
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