Andy Wallman, Knupp & Watson
September 17, 2009
8 a.m. Check-in and networking
8:15 a.m. breakfast is serviced
8:30 a.m. Program
Country Springs Hotel in Pewaukee
The first morning session of some seminars can be so weary and tiring, they make you feel like you're back in bed. That won't be the case with our opening speaker, Andy Wallman, President and Executive Creative Director of Knupp & Watson, a creative communications company in Madison. Andy is an energetic, engaging speaker who brings a ton of passion to the business of communications.
Andy's presentation is entitled "Winning in the Creativity Economy; How you can use ideas to do more marketing when you have less budget". Andy loves the power of ideas and possibility and "what if-ing". And thanks to these challenging economic times, he believes business has been forced into a Creativity Economy, where powerful ideas and creative thinking will be the differentiators between success and failure, no matter what size marketing budget you've been handed.
The session will demonstrate a simple technique for producing ideas that can lead to breakthrough communications. He'll show communications success stories that used differentiation to break the mold. And he'll demonstrate how web-based communications can be utilized to get eyeballs, customers, loyalists and sales.
BIO
Andy Wallman is president and owner of Knupp & Watson, a creative communications company based in Madison, Wisconsin. They've been producing effective advertising and communications since 1986 in all kinds of consumer and business-to-business categories. They've also produced social marketing campaigns that have garnered national attention for their effectiveness and creativity. In 2004, Knupp & Watson created Goodstock, a 24-hour marketing marathon that donates free work to non-profit organizations; over $1.2 million in goods and services have been donated to date.
Andy's 20-year advertising career was preceded by spending a ton of time in improv comedy, sketch comedy and a band that's dumb enough to have been on the Doctor Demento radio show twice.
SMPS is a Registered Provider of AIA Continuing Education Credits. This program is 1 CEU.
Registration and fees
$35 for SMPS members
$60 for non-members
Register online with a credit card or by check. Registration page
If you select to pay by check, you may mail the check in advance or pay onsite. If you wish to send a check in advance, please send a check payable to SMPS Wisconsin to: Tony LaShay, Core Development Group, P.O. Box 313, East Troy, WI 53120 or call 262.206.4215. Please include with the check the title of the program for which you are registering and the names of all registrants.
For an additional $10 walk-in fee, you may register on the same day (onsite) with a check. All other registrations must be recieved at least 24 hours in advance of the program.
Invoicing or late payment are not options.
There is no charge for cancellations as long as SMPS Wisconsin is notified by email at least 24 hours prior to the event. Refunds will not be made after that time frame.
