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Voice, Verse & Volume:  Creating Winning Proposals

Julie Luers

Julie Luers

February 18 , 2010          Win free registration to 2010 SMPS Heartland Regional!
8 a.m. Check-in, networking, and breakfast
8:15 a.m. Program commences

Country Springs Hotel in Pewaukee

Does your proposal process feel more like a bumpy road than smooth sailing?  Are you always in a panic to meet deadlines?  Are your submittals bogged down with too much information, or the wrong information?  Does your firm respond to every RFP it receives, leaving you little time to focus your efforts productively?

This session will help you address the “why” and “how” of the proposal process, not just “what.”  You will learn how to develop internal relationships to facilitate a smooth proposal process and be more selective about which projects you pursue.  You will discover tips for writing and editing content, organizing your resources and tips on document layout that communicates visually and effectively.

Join us for this interactive program that will infuse energy and enthusiasm into what you do every day!

Speaker
Julie G. Luers, FSMPS
Vice President, Director of Marketing for Hammel, Green and Abrahamson, Inc. (HGA)

Julie has nearly 30 years of experience in marketing professional services for architecture, engineering and construction firms.  She is currently is Vice President and Director of Marketing for HGA Architects and Engineers, responsible for strategic marketing planning and brand management for the firm’s six offices located in Minneapolis and Rochester, Minnesota;  Milwaukee, Wisconsin;  and Los Angeles, San Francisco, and Sacramento, California.

She is a frequent speaker for professional organizations throughout the U.S. and has presented at national conferences for the Associated General Contractors (AGC), National Association of Women in Construction (NAWIC), American Consulting Engineers Council (ACEC) and SMPS.  She has conducted workshops for Georgia Tech University, AIA Minnesota, and was the instructor of an eight-week course on marketing for architects at the University of Minnesota College Of Design.  Luers has been a member of the Society for Marketing Professional Services (SMPS) for 25 years.  She served as President of the Twin Cities Chapter, National SMPS President (1996-97), and President of the SMPS Foundation (1996-98), and is the 2003 recipient of the SMPS Marketing Achievement Award.

SMPS is a Registered Provider of AIA Continuing Education Credits. This program is 1 CEU.

Registration and fees

$35 for SMPS members
$60 for non-members

Register online with a credit card or by check. Registration page

If you select to pay by check, you may mail the check in advance or pay onsite. If you wish to send a check in advance, please send a check payable to SMPS Wisconsin to: Tony LaShay, Core Development Group, P.O. Box 313, East Troy, WI 53120 or call 262.206.4215.  Please include with the check the title of the program for which you are registering and the names of all registrants.

For an additional $10 walk-in fee, you may register on the same day (onsite) with a check. All other registrations must be recieved at least 24 hours in advance of the program.

Invoicing or late payment are not options.

There is no charge for cancellations as long as SMPS Wisconsin is notified by email at least 24 hours prior to the event. Refunds will not be made after that time frame.

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