Society for Marketing Professional Services
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Marketing and Communications Committee

Committee activities

Patti KeillorDirectorof Marketing & Communications


Patti Keillor
414.410.6720

Committee Members

  • Patti Keillor – Chair
  • Kary Beck, Mead & Hunt – Web site
  • Justin Juley, HNTB
  • Erin Stenum, PDC

This is a very active committee supporting so many of the chapter's activities. Whether you are interested in writing, design, or photography there is ample opportunity to do what you enjoy most. The team produces InTouch, the chapter's e-newsletter every other month, and the event e-blasts each month. All of these marketing activities are augmented by media releases, online calendar postings, LinkedIn - Facebook - Twitter announcements, and of course the chapter Web site.

You may volunteer to help with a single direct mail piece or join the committee for regular monthly assignments. Meetings are held via telephone and led by the Director of Marketing & Communications.

If you are encouraged to learn Cvent, the online software used to manage our mailing lists, create our e-newsletter, and e-blasts. Training is free of charge to all chapter members, self-scheduled with online training modules, and very easy. Just let Patti Keillor know you are interested and she will provide you with the log-in information.

Director of Marketing and Communications responsibilities

  • Lead all communications efforts which will include the newsletter, Web site, event and program e-marketing, public and media relations, social media.
  • Develop and refine chapter branding strategies.
  • Manage Job Bank.
  • Conduct semi-annual chapter member surveys.
  • Chapter liaison with other allied organizations and media.

General Guidelines, every committee chair must ...

  • Conduct regular committee member meetings.
  • Find committee members, set roles, monitor committee activities and set tasks and priorities.
  • Lead succession planning for your role.
  • Assist in membership recruitment and retention efforts.
  • Complete appropriate training as defined by the Executive Committee to fill your role.
  • Attend our strategic planning session and annual kick-off meeting.

Every Committee Chair will submit:

  • A plan for their committee’s annual goals to the President.
  • Summation of committee’s monthly activities to the President.

You may serve on multiple committees, and you may also chair a committee while serving as vice chair on another. Sign up as many times as you like!

Why run for a Board position? You will gain more from your membership by the increased networking and leadership opportunities. Each Board member will receive one FREE standard program registration.

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