The Certified Professional Services Marketer (CPSM) credential is a voluntary certification designed to elevate the professional standards in marketing and influence the future of this vital field. Furthermore, the CPSM designation serves as a mark of distinction for professional services marketers and business developers, raising their standing with their employers, peers, and the public.
A CPSM is recognized as an individual who has met a rigorous standard of experience and expertise in marketing professional services through a thorough examination of marketing competency. This individual further adheres to the ethics and responsibilities of the profession as outlined in the CPSM Code of Ethics.
Study group Application and eligibility Chapter Certification Liaison |
Benefits of CPSM
Being a CPSM means being a part of something special. You have successfully positioned yourself amongst an elite group of professional services marketers who have invested in themselves and understand and embrace the need for continuous improvement through education, enhancing their opportunity for professional success.
Certification is a time-tested means of measuring a professional’s credentials. The CPSM sets the standard for all service-marketing professionals within any industry: architecture, engineering, and others. Because the CPSM designation is the model for excellence within the services marketing profession, qualifying for it demonstrates your pledge to excellence.
Domains of Practice
SMPS, the authority on marketing professional services, has published the Domains of Practice for Professional Services Marketers, outlining the disciplines and skills required for successful professional services marketing. These six areas include:
- Market Research
- Marketing Plan
- Client Business Development
- SOQs and Proposals
- Promotional Activity
- Informational, Resource and Organizational Management
Highlights of the program include: